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OptiStrategy is an hotel consulting agency dedicated to helping independent hotels to maximize their potential, enhance guest experiences, and drive profitability.

We offer a comprehensive range of services and solutions tailored top meet the unique needs of each property, from boutique hotels to all-inclusive resorts

Operations
Operations Optimization
  • Regular property visits/meetings by the operation consultors
  • Implementing standard and procedures to boost Online review score
  • Eco-friendly Transformation
  • Technological modernization (SaaS)
Sales, Marketing & E-commerce
Sales, Marketing & E-commerce Optimization
  • Creation of a Marketing and Sales plan
  • Drive for a more profitable Distribuition Mix (+ Direct vs - Commisions)
  • Advisory in contract negotiation and /or management and channel configuration Transformation
  • Website and Booking Engine management and improvement
  • Web Marketing strategy - optimization of free (SEO, Metasearch engines) and paid (CPC/CPA) tools
  • CRM
  • Social Media: content creation, communication strategy based on the hotel conecept and goals (brand oriented)
Revenue Management
Revenue Management Optimization
  • Rate structure revision > oriented to the strategic goals set on the Marketing & Sales plan
  • Yield Management execution
  • Competitors Benchmarking and Positioning
  • Sales Budget concretization
  • Reporting scheme