OptiStrategy is an hotel consulting agency dedicated to helping independent hotels to maximize their potential, enhance guest experiences, and drive profitability.
We offer a comprehensive range of services and solutions tailored top meet the unique needs of each property, from boutique hotels to all-inclusive resorts
Operations
Operations Optimization
- Regular property visits/meetings by the operation consultors
- Implementing standard and procedures to boost Online review score
- Eco-friendly Transformation
- Technological modernization (SaaS)
Sales, Marketing & E-commerce
Sales, Marketing & E-commerce Optimization
- Creation of a Marketing and Sales plan
- Drive for a more profitable Distribuition Mix (+ Direct vs - Commisions)
- Advisory in contract negotiation and /or management and channel configuration Transformation
- Website and Booking Engine management and improvement
- Web Marketing strategy - optimization of free (SEO, Metasearch engines) and paid (CPC/CPA) tools
- CRM
- Social Media: content creation, communication strategy based on the hotel conecept and goals (brand oriented)
Revenue Management
Revenue Management Optimization
- Rate structure revision > oriented to the strategic goals set on the Marketing & Sales plan
- Yield Management execution
- Competitors Benchmarking and Positioning
- Sales Budget concretization
- Reporting scheme